Hi, I’m Ashley Jablow.
In 2017 I got laid off from what I thought was my dream job.
At least, that’s the story I tell myself.
In reality, it wasn’t my dream job. It only looked that way. Deep down I knew it wasn’t right. In fact, I knew much of my career up to that point hadn’t been ‘right.’
When I decided to start my business, Wayfinders Collective, I had an inkling of an idea: to combine the methods and mindsets I’d been practicing in the innovation world with my formal training as a life coach.
I’d call it “Life Design School.”
Except – I felt like a fraud. I didn’t believe that I had enough credibility or expertise to pull it off.
Not only that, some really smart professors at a really fancy school had just published a book teaching people how to design their lives… and I worried that I’d missed my moment.
So I sat on my idea. I moved forward with my consulting and coaching business, and put the concept of Life Design School on a shelf.
Except for one thing: I bought the domain name. And for years, I paid the fee to hold onto it.
Fast forward to Spring 2025 as I was brushing my teeth. And what popped into my head?
Three little words: “Life Design School.”
Except this time, I knew I had the receipts:
Eight years of successfully coaching clients through career and life transition.
Eight years of designing experiences for career and life transformation – in group programs, in online courses, in team retreats, and in large-scale events.
Eight years of growing into my purpose. But even more than that:
Eight years of standing in my conviction that everyone – and I mean everyone – is entitled to design, and live, a life they love. Even you.
A life that feels aligned and authentic to you. A life that brings unique meaning and fulfillment to your relationships, your impact and your legacy. A life that’s on purpose.
So – just like I ask all my coaching clients to do – I decided.
No more sitting on this idea. No more waiting for permission to breathe life into Life Design School.
And now, here we are.
Part of me doesn’t want to put too much pressure on this. I want to hold it lightly and see how it evolves as you – my fellow travelers – shape what Life Design School becomes. But part of me knows: this is what it’s been about all along. This is what I know. This is how I can help.
And I am so honored, so grateful that you’re here with me.
Onward,
Ashley